Designed To Move With You!

Thank You

Welcome to FWD, where you'll find sustainably crafted active life essentials that help you transition seamlessly from work to play and everything in between.

FWD started its journey with an aim to eliminate daily whine of what to wear with functional yet interchangeable collections featuring clean, minimal styles.

Stick around to get the latest updates on new arrivals, discounts, and giveaways. We’ll also share with you lifestyle-related content ― from makeup applications to food prep and tips & tricks for your everyday workout.Our apparel and accessories support life in motion with hidden yet significant features that make it easier to navigate through your day.


FWD Capsules

A wardrobe solution designed to eliminate the everyday stress of figuring out what to wear. Each capsule - Push, Friday, Free, Core Basics - is made up of a limited number of interchangeable styles that work together but are also strong stand-alone pieces.


Being mindful of its environmental footprint, FWD leans into using responsible production methods, materials, and fabrics. Over the next few years, we aim to minimize our carbon footprint through waste reduction, upcycling and developing traceable garments.